agency

loyalty

Loyalty is the fiduciary duty requiring an agent to place the client's interests above all others, including the agent's own. A loyal agent will not reveal information that weakens the client's bargaining position, will not secretly profit from the transaction, and must disclose any personal interest, such as buying the client's property or representing a relative. Loyalty is often considered the most important fiduciary duty and is part of the OLD CAR memory aid.